en:sise:linkedin
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en:sise:linkedin [2024/04/11 10:26] mihkelkyl created |
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| ===== What is LinkedIn? ===== | ===== What is LinkedIn? ===== | ||
| - | * LinkedIn is a business social media platform where valuable information/contacts are shared in addition to communication, and new skills are learned. | + | * LinkedIn is a business social media platform, mainly used to share valuable information/contacts and also used for communication and learning new skills. |
| * Additionally, LinkedIn is the world's largest B2B relationship-building platform and one of the largest recruitment programs. | * Additionally, LinkedIn is the world's largest B2B relationship-building platform and one of the largest recruitment programs. | ||
| - | * LinkedIn focuses on building long-term relationships, hence sales cycles are longer (on average from 6 months) and transaction amounts are higher (> €10,000). | + | * LinkedIn focus is on building long-term relationships, hence sales cycles are longer (on average from 6 months up to a year) and the deal valuations are higher (> €10,000). |
| ===== Why is LinkedIn relevant to Directo? ===== | ===== Why is LinkedIn relevant to Directo? ===== | ||
| - | As LinkedIn is becoming increasingly important in business social media, we at Directo are also focusing on increasing our activity there to find new potential clients! | + | As LinkedIn is becoming increasingly important in business social media, we are also focusing on increasing our activity there to find new potential clients! |
| ===== Why should I be on LinkedIn? ===== | ===== Why should I be on LinkedIn? ===== | ||
| - | * Strong online branding, as LinkedIn is your digital CV. | + | * Strong online branding, as LinkedIn can be your digital CV. |
| * Increases your professionalism and credibility, which in turn increases Directo's professionalism. | * Increases your professionalism and credibility, which in turn increases Directo's professionalism. | ||
| - | * Your LinkedIn account is among the first when your name is Googled. | + | * Your LinkedIn account is among the first when your name is looked up on Google |
| * Opportunity to build a professional social network. | * Opportunity to build a professional social network. | ||
| * Opportunity to "show off" your professional achievements :-P | * Opportunity to "show off" your professional achievements :-P | ||
| ===== A good LinkedIn profile consists of the following parts: ===== | ===== A good LinkedIn profile consists of the following parts: ===== | ||
| - | If you primarily want to communicate in Estonian on LinkedIn, create a profile in Estonian. If more internationally oriented, then in English. | + | If you primarily want to communicate in your home language on LinkedIn, create a profile in your home language. If more internationally oriented, then in English. |
| - | ==== Official profile and background picture ==== | + | ==== Professional profile and background picture ==== |
| - | === Official profile picture === | + | === Profile picture === |
| - | Should be an official portrait that is as warm as possible :) | + | Should be an professional, yet friendly portrait picture. Use your Directo homepage photo! |
| - | === Official background picture === | + | === Background picture === |
| - | Ideally, the background picture should refer to your activities, workplace, or solutions you offer. It's recommended to use Directo's background picture. | + | Ideally, the background picture should refer to your company, job position, or services/solutions you offer. If you want to, you can use Directo's LinkedIn background picture. (Ask Mihkel for photos) |
| - | You can find your profile picture from Directo's website and Directo's LinkedIn background pictures [[here.]] | + | ==== Headline and brief introduction on your profile ==== |
| - | ==== Concise headline and brief introduction on your profile ==== | + | |
| === Headline === | === Headline === | ||
| * A sentence introducing yourself, ideally referring to what you do or what you offer. | * A sentence introducing yourself, ideally referring to what you do or what you offer. | ||
| - | * *Option to simply display your current job position. | + | * Option to simply display your current job position. |
| * Example: "Helping companies digitize their workflows" or "Providing the best ERP customer experience @ Directo" | * Example: "Helping companies digitize their workflows" or "Providing the best ERP customer experience @ Directo" | ||
| === About === | === About === | ||
| * Tell about yourself - who you are, what you offer, and what you are looking for? | * Tell about yourself - who you are, what you offer, and what you are looking for? | ||
| - | * Optionally, you can connect with Directo or Directo's slogan "Incredibly powerful, incredibly simple". | + | * Optionally, you can also add something related to Directo :) |
| ==== Work Experience ==== | ==== Work Experience ==== | ||
| * All relevant job positions, starting from the most recent. | * All relevant job positions, starting from the most recent. | ||
| * It's useful to highlight job responsibilities/achievements and add skills! | * It's useful to highlight job responsibilities/achievements and add skills! | ||
| - | * You can also add pictures (Picture of your team, you presenting somewhere, some of your achievements) | + | * You can also add pictures (picture of your team, you presenting somewhere, some of your achievements) |
| * Example: "Business Software Consultant"; "Project & Implementation Manager"; "Business Software Project Manager" | * Example: "Business Software Consultant"; "Project & Implementation Manager"; "Business Software Project Manager" | ||
| + | {{:et:mihkelkyl20240411-130108.png}} | ||
| ==== Education ==== | ==== Education ==== | ||
| * University (definitely link it with the university's LinkedIn account) | * University (definitely link it with the university's LinkedIn account) | ||
| * Years of study, major, and optionally some courses that may relate well to your current job position. | * Years of study, major, and optionally some courses that may relate well to your current job position. | ||
| + | Example:{{:et:mihkelkyl20240411-130151.png}} | ||
| ==== Your Skills ==== | ==== Your Skills ==== | ||
| - | * Skills refer to keywords related to your skills. For example, "Project Management" or "B2B Sales" or "Customer Service". | + | * Skills refer to keywords related to your positsions/education etc. For example, "Project Management" or "B2B Sales" or "Customer Service". |
| * Collected from wherever you have marked them on your profile. | * Collected from wherever you have marked them on your profile. | ||
| * The section displays the skills added last in order; this order can be changed! | * The section displays the skills added last in order; this order can be changed! | ||
| {{:et:mihkelkyl20240403-161209.png}} | {{:et:mihkelkyl20240403-161209.png}} | ||
| === Endorsements === | === Endorsements === | ||
| - | Skills can also be endorsed on other people's profiles, meaning confirming a person's competence. The more, the better! | + | Skills can also be endorsed on other people's profiles, giving conformation about a person's competence. The more endorsements, the better! |
| {{:et:mihkelkyl20240403-162603.png}} | {{:et:mihkelkyl20240403-162603.png}} | ||
| + | ==== Final tips and tricks ==== | ||
| + | === Profile URL === | ||
| + | Make sure to simplify your Public Profile URL and clean up the symbols after your name. | ||
| + | {{:et:mihkelkyl20240412-115307.png}} | ||
| + | === Make your profile photo public === | ||
| + | Simple setting to make sure that your profile picture is shown everywhere with your LinkedIn account. | ||
| + | {{:et:mihkelkyl20240412-120505.png}} | ||
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