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en:sise:linkedin

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What is LinkedIn?

  • LinkedIn is a business social media platform where valuable information/contacts are shared in addition to communication, and new skills are learned.
  • Additionally, LinkedIn is the world's largest B2B relationship-building platform and one of the largest recruitment programs.
  • LinkedIn focuses on building long-term relationships, hence sales cycles are longer (on average from 6 months) and transaction amounts are higher (> €10,000).

Why is LinkedIn relevant to Directo?

As LinkedIn is becoming increasingly important in business social media, we at Directo are also focusing on increasing our activity there to find new potential clients!

Why should I be on LinkedIn?

  • Strong online branding, as LinkedIn is your digital CV.
  • Increases your professionalism and credibility, which in turn increases Directo's professionalism.
  • Your LinkedIn account is among the first when your name is Googled.
  • Opportunity to build a professional social network.
  • Opportunity to “show off” your professional achievements :-P

A good LinkedIn profile consists of the following parts:

If you primarily want to communicate in Estonian on LinkedIn, create a profile in Estonian. If more internationally oriented, then in English.

Official profile and background picture

Official profile picture

Should be an official portrait that is as warm as possible :)

Official background picture

Ideally, the background picture should refer to your activities, workplace, or solutions you offer. It's recommended to use Directo's background picture.

You can find your profile picture from Directo's website and Directo's LinkedIn background pictures here.

Concise headline and brief introduction on your profile

Headline

  • A sentence introducing yourself, ideally referring to what you do or what you offer.
  • *Option to simply display your current job position.
  • Example: “Helping companies digitize their workflows” or “Providing the best ERP customer experience @ Directo”

About

  • Tell about yourself - who you are, what you offer, and what you are looking for?
  • Optionally, you can connect with Directo or Directo's slogan “Incredibly powerful, incredibly simple”.

Work Experience

  • All relevant job positions, starting from the most recent.
  • It's useful to highlight job responsibilities/achievements and add skills!
  • You can also add pictures (Picture of your team, you presenting somewhere, some of your achievements)
  • Example: “Business Software Consultant”; “Project & Implementation Manager”; “Business Software Project Manager”

Education

  • University (definitely link it with the university's LinkedIn account)
  • Years of study, major, and optionally some courses that may relate well to your current job position.

Your Skills

  • Skills refer to keywords related to your skills. For example, “Project Management” or “B2B Sales” or “Customer Service”.
  • Collected from wherever you have marked them on your profile.
  • The section displays the skills added last in order; this order can be changed!

Endorsements

Skills can also be endorsed on other people's profiles, meaning confirming a person's competence. The more, the better!

en/sise/linkedin.1712820395.txt.gz · Last modified: 2024/04/11 10:26 by mihkelkyl