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As LinkedIn is becoming increasingly important in business social media, we are also focusing on increasing our activity there to find new potential clients!
If you primarily want to communicate in your home language on LinkedIn, create a profile in your home language. If more internationally oriented, then in English.
Should be an official, yet friendly portrait picture.
Ideally, the background picture should refer to your company, job position, or services/solutions you offer. If you want to, you can use Directo's LinkedIn background picture found here